Vision

To reduce prostate cancer mortality through the empowerment of physical wellness strategies and improved nutrition that enhance longevity and quality of life for men diagnosed or treated for prostate cancer.

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Mission

To deliver a holistic wellness ecosystem consisting of programs that engage men (45 and older) in physical activities and improved nutrition while promoting early detection and education around prostate cancer.

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Core Values

• Wellness Empowerment
• Evidence-Driven Practices
• Community and Inclusion
• Integrity and Transparency
• Resilience and Strength
• Collaboration and Partnership
• Lifelong Learning
• Service to Others
• Innovation with Purpose
• Excellence in Execution
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