Criteria

1. Promotion of Regional and National Brands to Enable Scalability

BrightPath seeks partnerships with established regional and national brands that support expansion of wellness programs and events across the country. These partners help amplify reach, strengthen credibility, and increase the Foundation’s ability to scale impact.

2. Platform for Local Small Business Enablers

BrightPath is committed to uplifting local small businesses—fitness instructors, nutritionists, physical therapists, wellness coaches, community-based organizations, etc. —that contribute meaningful services to community wellness.

3. Integrity and Real-World Use by Leadership

All partner brands must be vetted for integrity, credibility, and alignment with BrightPath’s mission. Services, products, and wellness programs recommended to participants should be used, tested, or validated by BrightPath leadership to ensure authenticity and trust.

4. Sign a required Memorandum of Understanding (MOU)

All collaborating brands must sign an MOU that outlines roles, expectations, co-branding rights, service requirements, and a mutual commitment to supporting men impacted by prostate cancer.